would recommend a career in insurance broking to new entrants, with optimism remaining strong despite the changing landscape.

AI is accelerating the shift towards advisory-led broking, with brokers viewing technology as an enabler rather than a threat.

are concerned about replacing retiring talent, pointing to graduate recruitment, apprenticeships, professional development and knowledge transfer.

86% expect client demands to increase over the next two years.

believe the London market is adapting to remain competitive, and almost all view the City as leading in specialty risk.

65% of respondents are recruiting more for data skills than insurance skills.